Introduction
Launching a successful makhana product requires more than just popping fox nuts and sprinkling seasoning. At Annakosha, our product development process is a structured journey involving research, quality control, innovation, and compliance. Here’s an insider look at how we turn ideas into shelf-ready products.
Step 1: Concept Evaluation
It begins with a product brief. We assess your market goals, target audience, flavor expectations, and packaging vision. This clarity allows us to streamline the development path from day one.
Step 2: Ingredient Selection and Sourcing
We procure premium-quality makhana directly from verified sources in Bihar, the heartland of fox nut farming. Our quality team checks for size, color, texture, and moisture content to ensure only the best raw material is used.
Step 3: Flavor Prototyping
Based on your brand strategy, we create seasoning blends in our lab using natural ingredients. Prototypes are tested for flavor retention, mouthfeel, and aroma to deliver a consistent taste experience.
Step 4: Pilot Batch Production
Once the flavor is finalized, a sample batch is produced for performance testing—shelf life, packaging compatibility, and consumer trials. Adjustments are made before scaling to full production.
Step 5: Final Packaging and Regulatory Checks
Our design and compliance team ensures packaging is not only attractive but also meets labeling regulations, nutrition declaration norms, and FSSAI requirements.
How Annakosha Pvt. Ltd. Can Help
With a fully integrated product development workflow, Annakosha makes it easier for brands to bring their makhana ideas to life. From sourcing and flavor innovation to pilot testing and regulatory approvals, we handle each step professionally. Our expertise reduces go-to-market time while maintaining product excellence.